In 2022 the Instagram team announced they were “testing a new, immersive viewing experience in the main Home feed.” As a self-proclaimed mobile app design connoisseur, this piqued my interest. Clearly this was an attempt to replicate TikTok’s UX of showing one piece of media per scroll. For Instagram this would be differentiated since the app supports both photos and videos whereas TikTok is designed for video consumption only.
Why Instagram Failed to Become TikTok
Why Instagram Failed to Become TikTok
Why Instagram Failed to Become TikTok
In 2022 the Instagram team announced they were “testing a new, immersive viewing experience in the main Home feed.” As a self-proclaimed mobile app design connoisseur, this piqued my interest. Clearly this was an attempt to replicate TikTok’s UX of showing one piece of media per scroll. For Instagram this would be differentiated since the app supports both photos and videos whereas TikTok is designed for video consumption only.